Now you sugar,
now you don’t!

We all get sugar cravings, at all hours of the day and night.

And they’re oh-so-easy to satisfy, because sugar is everywhere. It’s in almost everything.  We know it’s not good for us, but really, when has that ever stopped anybody? Especially when it means resisting that irresistibly seductive sugar demon.

Well, sugar demon, your dubious charms
have finally met their match!

Sweet Victory gives you the power
to take back control over the sugar –
and with just a piece of gum! 
It’s so simple and easy…and yes, even fun. 

What is it?

Sweet Victory is a delicious mint-flavored patented chewing gum, made with the sugar-busting power of organic gymnema, a 100% natural plant leaf extract. Sweet Victory stops your desire for sugar right in its tracks simply by blocking the sugar receptors on your tongue. This effect can last up to 2 hours.

How does it work?

Sweet Victory’s active ingredient comes from the “Gymenema Sylvestre” plant. The atomic arrangement of gymnemic acid molecules, the active ingredient in the plant, is similar to that of glucose molecules. These molecules fill the receptor locations on the taste buds thereby preventing its activation by sugar molecules present in the food, thereby curbing the sugar craving.

1

Feel a craving for something sweet? Chew 1 piece of gum for 2 minutes then discard.

2

Sugary foods will then lose their sweet taste.

3

Effect lasts up to two hours.

Go away sugar craving
and don't come back!

FAQs

Sweet Victory is a delicious mint-flavored patented chewing gum, made with the sugar-busting power of organic gymnema, a 100% natural plant leaf extract. Sweet Victory stops your desire for sugar right in its tracks simply by blocking the sugar receptors on your tongue. This effect can last up to 2 hours.

Sweet Victory’s active ingredient comes from the “Gymenema Sylvestre” plant. The atomic arrangement of gymnemic acid molecules, the active ingredient in the plant, is similar to that of glucose molecules. These molecules fill the receptor locations on the taste buds thereby preventing its activation by sugar molecules present in the food, thereby curbing the sugar craving..

After chewing this gum for just a minute or two, eating other foods will not taste the same. While they will maintain their texture but they won’t  taste sweet. If you eat chocolate after chewing the gum, it will just taste like butter. 


The gum works on two levels – physiological and psychological. 

  1. Physically: This SOS product has an immediate effect. After chewing the gum, eating sugary foods does not have the sweet taste we expect and are used to. As a result, we won’t have a craving for sweets for at least one hour.
  2. Psychologically: Most people crave something sweet at certain times of the day, such as immediately after having lunch. Over time, this craving becomes automatic and is very hard to change. Yet chewing Gyni Gum at those most challenging times may slowly break our bad habits and help us re-build better and healthier habits. 

The active ingredient in the gum, based on the Gymnema Sylvestre plant, is considered to be very safe .

Sweet Victory has received all necessary GMP food supplement approvals and is manufactured in a leading dietary supplement factory. 

Please note that children and pregnant women should consult with their physician prior to using the gum. 

The “Gymnema Sylvestre” originates in India. Also known as “Gurmar”, it means “sugar destroyer” in Hindi. This plant, considered to have unique virtues, has been used in ayurvedic medicine for over two thousand years. Ancient medicine uses the plant for a number of health-related problems, including high blood sugar levels, high cholesterol and triglyceride levels, heart diseases and excess weight. 

The duration of the effect differs from person to person. While the effect lasts for an average of one hour, some people experience the effect for up to two hours.  

People also report that even after the effect has lessened or completely stopped, they often still have no desire for sweets or carbohydrate for a few more hours. 

The active ingredient in Sweet victory works solely on the sweet receptors, so other flavors (salty, sour and bitter) remain the same. If you eat a fish meal, you will still enjoy it. You just won’t want to eat the dessert that follows.  

Most people know when their most “challenging hours” are – when they most crave sweet foods. We recommend chewing one-two pieces of gum at those times. For example, immediately after lunch. 

This depends on the amount of sweet cravings you face each day. 

Surveys show that four pieces a day enable people to enjoy a whole day of healthy nutrition without carving for sweets and sugar. 

Since the 1920s, studies have been conducted on the Gymnema Sylvestre, mainly among animals and more recently among humans. Preliminary evidence suggests that Gymnema may be efficacious for the management of serum glucose levels in type 1 and type 2 diabetes, in addition to conventional drug therapy. Gymnema also appears to lower serum glucose and glycosylated hemoglobin (HbA1c) levels (Baskaran et al., 1990). 

One major side effect of Gymnema is taste alteration. Studies show that Gymnema reduces our perception of sweetness inside the mouth (Brala & Hagen,1983; Lawless,1979; Meiselman&Halperin,1970; Meiselman&Halpern, 1970; Min&Sakamoto,1998; Simons, O’Mahony & Carstens,2002; Warren, Warren & Weninger, 1969).

Our product focuses specifically on this positive side effect that reduces human craving for sweets, rather than on the plant’s main effect of balancing sugar level among diabetics.  

Various studies show that the plant can help balance blood sugar levels over time, probably by blocking the intestinal glucose receptors. Some studies have even attempted to prove that the plant helps stimulate insulin production, yet no conclusive evidence has been achieved. It is worth noting, however, that long-term studies show that consuming a sugar-lowering drug while consuming the plant (through oral intake) for a continuous two-year period could lead to hypoglycemia among diabetics.

Moreover, while our product is a chewing gum that is not intended to be ingested, a pilot study, conducted at the Tel Hashomer Sheba Medical Center in Israel indicates that diabetic patients who chewed Gyni Gum ate less sugar, which in turn assisted them in achieving a more balanced sugar level.

It all began in the pastoral north of Israel, with two longtime friends seeking a product that would provide better control of their lives and their daily food choices – in light of a serious medical condition.

These two young women realized that one of the hardest things to do is control their overeating of candy and cakes. After investigating the issue of sweet cravings and the already available products on the market, they used their experience and knowledge of nutrition and psychology to develop an innovative product that combines wisdom from the ancient Ayurveda medicine with a refreshing mint chewing gum. After much research and development, the idea became a real patented product: Sweet Victory, the chewing gum that reduces our craving for sugar and sweets.

Today, this product helps people around the world control their sugar consumption in a simple and affordable way, while these two friends continue to research and develop additional nutritional products.

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